NU BOYANA
PORTUGAL
Nu Boyana Portugal was established in 2018 as a VFX studio under the brand NBFX. Since then, the company has been contributing to European TV/VOD content and has extended their services to Architecture and Advertising industries. In 2020, Lusco Fusco Animation was launched to extend their 3D skills to 3D Animation.
Since March 2023, I was responsible for the Communication and Multimedia Design department at Nu Boyana Portugal, NBFX and Lusco Fusco Animation, where I developed the brand’s identity and visual communication, as well as all the graphic and multimedia materials needed (reels, social media templates, merchandising, flyers, and others).
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Manages co-productions, festivals, human resources and office. Will be your guide while doing Scouting in Portugal and your partner for preparing shooting in Portugal. Provides consultancy services for Portuguese and European Incentives.
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VFX studio able to tackle digital effects projects regardless of complexity or size. Experienced supervisors and artists passionate about bringing your vision to life through personalized digital effects solutions. VFX skills from concept art and previs to 3D modelling, grooming, rigging, animation, compositing and more.
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Specialized in swooshy cupcake cream of Cartoon 3D Animation. A team of passionate, skilled and silly animators. Ability to cater to big and small animation projects.
For Nu Boyana Portugal, I started by cleaning the existing logo and creating a new brand styleguide, which followed their sober and corporate visual identity. After having all the layouts and templates designed, I developed a few branding materials such as a brief booklet about the company and a stationery for the official documentation. Additionally, I did the 2023 showreel with their proof of work.
— rebranded main and secondary logos.
Download the full styleguides here ↓
Download the full booklet here ↓
For NBFX, the logo had already been redesigned recently, so I started by creating a new brand styleguide with the existing material, but complementing it with a full visual identity. This brand allows more color and graphic elements, which I developed and used in various contexts (merchandising, logo animations, flyers and social media). Additionally, I did the 2023 showreel with their proof of work and “The Expend4bles” showreel.
Download the full styleguide here ↓
The last brand is Lusco Fusco Animation, and this one required a bigger rebrand strategy. Using the old logo as a base, I changed its color palette and all the graphic elements associated to it. This brand is funky and fun, and it focuses on animation, so that was what I was looking to represent when creating the visual identity and the styleguide. I designed different 2D and 3D elements to complement the visual communication of the brand, plus multiple representations for its main character: the rooster.
— old logo design.
— rebranded logo design.
Download the full styleguide here ↓
Communication and Multimedia Design.
Braga, 2023