NU BOYANA PORTUGAL

Nu Boyana Portugal was established in 2018 as a VFX studio under the brand NBFX. Since then, the company has been contributing to European TV/VOD content and has extended their services to Architecture and Advertising industries. In 2020, Lusco Fusco Animation was launched to extend their 3D skills to 3D Animation.

Since March 2023, I was responsible for the Communication and Multimedia Design department at Nu Boyana Portugal, NBFX and Lusco Fusco Animation, where I developed the brand’s identity and visual communication, as well as all the graphic and multimedia materials needed (reels, social media templates, merchandising, flyers, and others).

For Nu Boyana Portugal, I started by cleaning the existing logo and creating a new brand styleguide, which followed their sober and corporate visual identity. After having all the layouts and templates designed, I developed a few branding materials such as a brief booklet about the company and a stationery for the official documentation. Additionally, I did the 2023 showreel with their proof of work.

— rebranded main and secondary logos.

Download the full styleguides here ↓

Download the full booklet here ↓

For NBFX, the logo had already been redesigned recently, so I started by creating a new brand styleguide with the existing material, but complementing it with a full visual identity. This brand allows more color and graphic elements, which I developed and used in various contexts (merchandising, logo animations, flyers and social media). Additionally, I did the 2023 showreel with their proof of work and “The Expend4bles” showreel.

Download the full styleguide here ↓

The last brand is Lusco Fusco Animation, and this one required a bigger rebrand strategy. Using the old logo as a base, I changed its color palette and all the graphic elements associated to it. This brand is funky and fun, and it focuses on animation, so that was what I was looking to represent when creating the visual identity and the styleguide. I designed different 2D and 3D elements to complement the visual communication of the brand, plus multiple representations for its main character: the rooster.

— old logo design.

— rebranded logo design.

Download the full styleguide here ↓

Communication and Multimedia Design.
Braga, 2023